Make Sustainability your Guiding Principle in 2009

30 12 2008

Happy New Year!

We came across this brief write-up by Mark Tercek in the January issue of Reader’s Digest. Mark is the president and CEO of the Nature Conservancy, and we thought sharing his article might inspire you as much as it inspired us. It carries an important message about how, in this New Year to come, each one of us can make sustainability our guiding principle.

To quote Mark:

“As a nation, we must recognize that the health of the environment is inextricably linked to our well-being and prosperity. Functioning natural systems and a stable climate support livelihoods, feed our families, sate our thirst, provide clean air, enrich us spiritually, and represent a legacy for future generations.

I urge you to make sustainability—using resources no faster than they can be replenished—a guiding principle. This commitment will spark progress toward developing clean energy sources, fighting climate change, conserving our land and waters, and rebuilding a battered economy. Your example will inspire leaders around the world to do the same.

From all of us at Team Wicanders, we wish you a prosperous and sustainable New Year.

Cheers to 2009!

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Reduce your Thanksgiving Carbon Footprint

26 11 2008

girlWe all contribute to global warming when we do things like heat and cool our homes, drive our cars, and fly on airplanes.

In fact, the Thanksgiving holiday weekend is one of the busiest travel periods of the year, with the number of trips Americans take to and from destinations of 50 miles or more away increasing by 54% during the six days surrounding the holiday.

There’s no way around it: traveling miles and miles to share a single meal or weekend with family and friends may not be the greenest of ways to spend the Thanksgiving holiday. Yet that’s what the holiday is all about: close family ties, good food, great fun, and sharing precious time with those we love.

The good news?

With the holidays right around the corner, there’s still time to green your home so you can welcome friends and family in style and make a healthy impact on the environment as well.cat

Want a simple way to reduce your carbon footprint? Look down to your floors.

Carbon offsets and personal carbon reductions provide viable solutions to global warming. The Montados Cork Oak Forests are responsible for nearly 4.8 million tons of the world’s CO2 retention per year. Amorim’s annual production of wine stoppers alone retains over 25,000 tons of CO2. And based on calculations by Ecobusinesslinks.com, by choosing Wicanders cork oak flooring, consumers can participate in offsetting the emissions of over 7,042 cars every year.

legosAnd now that you all know that The GREENGUARD Environmental Institute (GEI) has awarded five product lines of Wicanders Cork Oak Floors with its prestigious GREENGUARD Indoor Air Quality Certified® product performance certification, and that our floors are also FSC (Forest Stewardship Council) Certified, the choice is clear: with Wicanders, you can have a green home and eat your turkey too!

Happy Thanksgiving everyone!

See you next time…
Team Wicanders

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WWF and Amorim are Partners in Sustainable Forest Management!

24 11 2008

The World Wildlife Fund recently launched an initiative to encourage the responsible use of natural materials from the forests of Spain and Portugal. It is called the Forest Trade Iberian Network, and its mission is “to contribute to the promotion of a responsible management of forests, combating desertification and climate changes through a sustainable forest management.”

World Wide Fund for Nature

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Our parent company, Amorim, is one of 17 companies partnering in this inspiring alliance! Amorim is the world leader in the Cork industry. Their many green products include cork rubber, composite cork, cork wine stoppers and our very own Wicanders Cork Oak Floors. Managing the Montado forests responsibly and combating desertification and climate change have been a priority for Amorim for quite a long time, so being a main player in this network was a natural step. You can see the positive effect Amorim and their products have had on the environment in both their 2006 and 2007 Sustainability Reports. The 2006 report was distinguished by Corporate Register with 3 awards, including one of the world’s top 3 in the “Openness & Honesty” category.cork-oak-forest

Because the production, installation and disposal of Amorim’s cork products use far less energy and raw materials than other products, Wicanders Cork Oak flooring is a truly responsible option. Wicanders floors reduce the amount of energy needed to heat the building in which they are installed, because they retain heat. To top it all off, Wicanders Cork Oak Flooring emits 2.5 to 4 times less green house emissions than hardwood flooring, and 6.5 to 11 times less green house emissions than luxury vinyl flooring!

We hope you consider Wicanders Cork Oak Floors for your next residential or commercial flooring project. Take a look and see what’s new at Wicanders in 2009!

Until next time,

Team Wicanders

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