The Mighty Penny—A Lesson in Conservation & Sustainability

30 06 2008

Walking over the Mississippi River bridge from Rock Island, Illinois to Davenport, Iowa in the dead of winter with the wind blowing in your face at 25 knots or more isn’t exactly pleasant. For the lack of one shiny penny, a person dear to us tells the story of why she always stops to pick up a stray penny. Seems bus fare across the bridge was one penny more than she had that winter morning many years ago. So she walked to her job and never again turned a cold shoulder to bending down and picking up the pennies so many people simply ignore. Valuable lesson indeed.

“Penny, penny, bring me luck. I’m the one who picked you up,” is a childhood chant repeated hundreds of times over the years in our friend’s household, and at the NeoCon show held recently in Chicago, Illinois, the shiny penny once again took center stage at our Wicanders Cork Oak Floor display. Simple as it may seem, the Xtreme WRT finish that protects and enhances our floors does an amazing job of shinning dirty, old, forgotten pennies into their once pristine copper beauty.

Imagine taking the edge of a penny and scratching it across the surface of a cork oak floor, again and again, using as much elbow grease as you can muster. Imagine if you did the same thing to a recently installed hardwood floor. That’s just what our R&D professionals did at the show to demonstrate the benefits of our WRT finish. To us, the results are still amazing, even though we’ve seen the demo a lot.

Our Xtreme WRT finish contains tiny ceramic micro beads. When the penny is rubbed along this surface, all its accumulated dirt, grime, oxidation and years of residue is transformed into a powdery substance that is simply brushed off the floor with the quick swipe of a tissue. Our cork oak floors remained untouched…no scratches, no scuffs, no anything. Attendees at NeoCon couldn’t believe what they had just seen. As you might imagine, the hardwood floor—put to the same test—had a “hard” time, and wound up with enough scratches to call in the refinishers.

So, you may wonder what this Xtreme WRT surface feels like, and if it takes away from the natural beauty of the cork oak. Although it is the strongest varnish ever produced, Wicanders cork oak floors remain soft and velvety warm to the touch, unlike the typically slippery and cold aspect provided by usual floor varnishes.

If you are a frequent visitor to our blog, you already know about the environmentally-friendly properties of cork oak, and how the Montado cork oak forests are crucial in minimizing the world’s ecological footprint by the rentention of nearly 4.8 million tons of the world’s CO2 each year. Now you also know that Wicanders cork oak floors with WRT will most likely last for generations, as will our shiny penny story and childhood penny chant.

Let us hear what you think about the penny test. And remember to pick up and conserve the stray pennies you come across each day. They may save you some serious walking.

Until next time…
Team Wicanders

:: Digg it :: :: Stumble It! :: Add to Blinkslist :: add to furl :: add to ma.gnolia :: add to simpy :: seed the vine

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7 responses

30 06 2008
hardwood floor refinishing

Good article.

3 07 2008
fort collins home remodeling

^ agree. 🙂

9 07 2008
masonry concrete in NY

thanks for sharing this.

10 07 2008
10 07 2008
Hardwood floor installation Boston

i like this post so much. very informative. 😀

15 07 2008
remodeling basement

WOW. i like this so much.

16 07 2008
Flooring NY

“remember to pick up and conserve the stray pennies you come across each day. They may save you some serious walking.”

VERY well said. 😀

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