Wicanders: ‘Remodeler’s Choice’ product for May

12 06 2008

The votes are in… In an online poll conducted in January, Qualified Remodeler readers have chosen Wicanders Cork Oak Floors as the ‘Remodeler’s Choice’ product for May.

The Wicanders flooring collection generated the highest amount of requests of any other product featured in the January issue. It was chosen by readers because cork oak is a sustainable resource that balances natural beauty and environmental responsibility, and it also absorbs acoustic vibrations, reduces allergens, and prevents thermal transfer, which reduces energy costs.

“What makes Wicanders different from other cork flooring is the finishes that come overtop of it,” explains Ronit McGuthrie, marketing manager for Wicanders. “For instance, we sell the Series 100 flooring with a WRT ceramic microbead finish and that makes it different from other residential cork floorings that usually use an acrylic-based varnish on top of theirs. The ceramic makes the actual floor finish much more matte, stronger and more durable than flooring made with acrylic.

To read the full article, please visit the Qualified Remodeler’s Web site and for more information on our products and to see our latest collections, please visit www.us.wicanders.com.

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