A Toast to 2008!

27 12 2007

In most cultures, the sound of a cork popping out of a bottle is synonymous with happiness and celebration. But to many others, cork offers a whole new reason to celebrate.

Cork is a vital source of income to more than 100,000 people living in Mediterranean region countries. It supports one of the world’s highest levels of forest biodiversity, including endemic plants and endangered species such as the Iberian Lynx, the Iberian Imperial Eagle, and the Barbary Deer.

Cork Oak renews itself after harvesting, commercial use is environmentally friendly, and not a single tree is ever cut down or harmed.

In this New Year, let’s remember that when we choose cork oak we contribute to renewing the hopes and dreams of a better future for the people and species that depend directly or indirectly on cork for their livelihoods and survival.

As a final thought for 2007, Team Wicanders would like to share with you the old cork grower’s adage:

“Around here, if you are planting for yourself, you plant vines. If you are planting for your children, you plant olives. But if you are planting for your grandchildren, you plant cork oak.”


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